ABOUT CIM PROGRAM
The Chartered Institute of Marketing (CIM) is the largest, longest established and most respected United Kingdom-based professional marketing body in the world, representing the members and industry for more than 100 years. CIM has the unique ability to confer Chartered Marketer status to deserving holders, in recognition of achievement in theory, practical experience and expertise. It’s the highest accreditation that one can be awarded. Currently CIM has close to 30,000 members worldwide with about 14,000 studying members. CIM offers a range of marketing qualifications to suit all levels; from junior marketers at the outset of their careers, right through to those at board or senior strategic levels.
ENTRY REQUIREMENT
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Level
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Entry Requirements
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Level 4 Certificate in Professional & Digital Marketing
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Level 6 Diploma in Professional & Digital Marketing
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* Students are required to provide Noesis a copy of their diagnostic test result as part of the registration process.
PRACTICAL WORK EXPERIENCE
To become a Chartered Marketer you must:
- • Become a Graded Member: upon completion of Level 6, a student can apply for an ACIM (Associate) which is a Graded Membership;
- • Complete 2 consecutive years of Continuing Professional Development; and
- • Pass the Chartered Assessment
Once you have met these criteria, you will be awarded Chartered Marketer status.
COURSE STRUCTURE
Level 4 Certificate in Professional & Digital Marketing
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Intake Period
May / August / December
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Duration
1.5 years per level
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Study Mode
KL Face-to-Face
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Learning Outcomes
- • LO1 – Understand the purpose and contribution of marketing to the organisation.
- • LO2 – Understand the factors and trends in the marketing environment and how they impact on marketing
decision-making. - • LO3 – Recognise what influences buyer behaviour in various contexts.
- • LO4 – Understand how to develop an effective marketing plan./li>
- • LO5 – Understand how to effectively manage the implementation of and control the marketing plan.
Learning Outcomes
- • LO1 – Understand how the organisation interacts with customers.
- • LO 2 – Understand customer engagement with media and content.
- • LO 3 – Understand how to develop a customer-centric and integrated campaign plan.
Learning Outcomes
- • LO1 – Recognise the importance of content marketing to organisations.
- • LO2 – Understand different content formats across a range of contexts.
- • LO3 – Understand how to create a content marketing plan.
Learning Outcomes
- • LO1 – Understand the significance of MarTech for an organisation.
- • LO2 – Recognise applications of MarTech across the customer journey.
- • LO3 – Understand customer insights delivered by web analytics platforms.
Level 6 Diploma in Professional & Digital Marketing
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Intake Period
May / August / December
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Duration
1.5 years per level
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Study Mode
KL Face-to-Face
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Learning Outcomes
- • LO1 – Understand the organisation’s priorities, purpose, direction and their impact on marketing strategy.
- • LO2 – Understand how insights drawn from marketing audits inform the marketing plan.
- • LO3 – Develop a strategic marketing plan to deliver an organisation’s objectives.
- • LO4 – Understand how to align supporting plans to the marketing plan in delivering marketing objectives.
- • LO5 – Develop an implementation plan to achieve objectives.
- • LO6 – Critically evaluate the results of measurements applied in plans to recommend continuous improvements.
Learning Outcomes
- • LO1 – Understand the metrics used to measure marketing performance.
- • LO2 – Understand how to manage marketing resources to meet marketing objectives.
- • LO3 – Understand how forecasting and financial techniques support the marketing budget.
Learning Outcomes
- • LO1 – Develop a targeted content strategy to meet wider marketing goals.
- • LO2 – Plan the creation and distribution of effective content.
- • LO3 – Rationalise effective copy and select appropriate channels for selected target audiences.
Learning Outcomes
- • LO1 – Understand the stages involved in creating an integrated customer journey map.
- • LO2 – Understand how the use of data and insight can determine how customer journeys can be improved.
- • LO3 – Understand how metrics can be used to measure the success of improvements to the customer journey.
Contact Hours
| Level 4 Certificate in Professional & Digital Marketing | ||
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Core Classes
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12-18 hours of F2F lecture
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Revision
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4 hours of revision for exam-based module
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| Level 6 Diploma in Professional Marketing & Digital Marketing | ||
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Core Classes
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12-18 hours of F2F lecture
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Revision
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4 hours of revision for exam-based module
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EXAM STRUCTURE
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Level 4 Certificate in
Professional & Digital Marketing |
Level 6 Diploma
in Professional & Digital Marketing |
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Exam
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Exam: On-screen Multiple-Choice Test
IMPORTANT PROGRAMME DATES
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Description
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Date
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| Assessment booking window | 27 Jan 2025 – 23 Mar 2025 |
| Free deferral period (FDP) | 27 Jan 2025 – 23 Mar 2025 |
| Late booking and paid deferral period (PDP) | 24 Mar – 30 Mar 2025 |
| Emergency deferral period (EDP) | 31 Mar – 18 May 2025 |
| Online test windows | 31 Mar – 9 May 2025 |
| Results available to students | 30 May 2025 |
| Enquiry about results window | 30 May – 13 Jun 2025 |
| Digital badges sent to students | 27 Jun 2025 |
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Description
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Date
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| Assessment booking window | 12 May – 29 Jun 2025 |
| Free deferral period (FDP) | 12 May – 29 Jun 2025 |
| Late booking and paid deferral period (PDP) | 30 Jun – 6 Jul 2025 |
| Emergency deferral period (EDP) | 7 Jul – 24 Jul 2025 |
| Online test windows | 7 Jul – 15 Aug 2025 |
| Results available to students | 5 Sep 2025 |
| Enquiry about results window | 5 Sep – 19 Sep 2025 |
| Digital badges sent to students | 3 Oct 2025 |
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Description
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Date
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| Assessment booking window | 23 Sep – 4 Nov 2025 |
| Free deferral period (FDP) | 23 Sep – 4 Nov 2025 |
| Late booking and paid deferral period (PDP) | 25 Nov – 1 Dec 2025 |
| Emergency deferral period (EDP) | 2 Dec 2025 – 2 Feb 2026 |
| Online test windows | 2 Dec 2025 – 17 Jan 2026 |
| Results available to students | 7 Feb 2026 |
| Enquiry about results window | 7 Feb – 21 Feb 2026 |
| Digital badges sent to students | 7 Mar 2026 |
PASS RATES
COURSE FEE
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Fees payable to Noesis Exed Sdn Bhd
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| KL Face-to-Face Study Mode Fees | |||
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Level 4
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Level 6
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KL Face-to-Face
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RM 500
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RM 3,000
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RM 3,000
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**Fees are subject to an 8% SST charge and are HRDC claimable
EXAM FEE
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Fees payable to CIM UK (Subject to change)
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Annual Student Membership
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£65
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Assessment Booking (Level 4)
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£130 per module
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Assessment Booking (Level 6)
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£165 per module
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UNIVERSITY DISCOUNT
University Discount List for Year 2024/2025 (KL & SG)
LECTURER PROFILES
Noesis prides itself on the quality of its lecturers across all programs.
The profile of some of our CIM lecturers are below:
